For this project, I assisted Quincy with developing flagship content for his marketing agency. The client requested a few articles that supported their view on branding, storytelling, and overall strategy to present to clients. Quincy brought me on to offer my own expertise on the topics and to capture the tone of voice he and his team were aiming for.
responsibilities
One of the main responsibilities of this job was understanding The Branded Agency’s core values and how to convey information that maintained its distinct tone and personality.
A key aspect of this project was creating content that provided unique value on the topic of differentiating a brand in the modern marketplace. I completed extensive research on the topic from competitors and thought leaders in the space while also adding my own expertise on this subject.
Storytelling
This project highlights my experience in weaving together my knowledge of branding and storytelling with industry research to support the B2B and B2C marketing efforts of a well-respected agency in the Vancouver area.
