innovation theory
In my role with Innovation Theory, I assisted Phil and his team with their branding and creative direction as they developed their website and onboarded their initial clients. I provided consulting advice, helped channel notes into a cohesive story and tone, and provided an extra mind to help bring this unique, forward-thinking agency’s mission clarity and consistency.
responsibilities
Performed reviews of copy for the main website as well as client websites. These included brands in the DeFi space.
copy reviews
Research
Performed research on competitors, the current state of the rapidly evolving space, and the core value of the agency.
Client Copy + Strategy
Helped to generate copy and social media post strategy for top clients, including Valhalla and THORChain. Created website copy as well assisted in brainstorming social media content strategies.