In my time with Output, I served as a ghostwriter and creative assistant to Dan, one of the founding partners of Output Innovation Consulting in Canada. Dan was looking to create thought leadership content and needed a ghostwriter to help him create website and social media content to help pinpoint his ideas and free up time to spend with clients. I had weekly video chats with Dan where I learned about his style of innovation and the value he was looking to bring to businesses.
Dan and I connected on our mutual belief in agile and lean startup culture and helping organizations improve productivity and value delivery through targeted innovation programs.
responsibilities
This project began with Dan and I connecting over a few Zoom calls to chat about our views on organizational innovation, startup culture, as well as share some of our favorite books and thought leaders in the space. During these interviews, I took extensive notes and used the path of conversation to generate some initial ideas for content. During this time, I also learned about Output, their target customers, ad their unique value. After performing a deep dive into their services and case studies, I began drafting initial ideas to pitch to Dan and his team.
Ghostwriting
In this project, I was able to successfully channel Dan’s mission into compelling, creative, and well-researched content that spoke to his target audience in a tone that represented Dan and his business. I was able to improve my ghostwriting skills through various tasks that required careful consideration of conveying these complex ideas conversationally and professionally while maintaining the client’s unique approach and tone.
