In my role with Hanu, I had the responsibility of crafting well-researched, conversational, and valuable supporting blog posts for the launch of Hanu HRV wearable product. These articles focused on the mind + body connection and the role of mindfulness in relation to heart rate variability. I also provided expertise on Heart Rate Variability, which was the focus of my senior research thesis and a unique differentiating value their product offered.
I was focused on providing a scientific angle to speak to their target audience and highlight their product's unique value without compromising the empathetic, human tone that leadership was aiming for.
responsibilities
One of the key responsibilities of this job was highlighting important scientific topics and ensuring they could be understood by the everyday wellness enthusiast.
This required a multi-step process of research, drafting, and storytelling to ensure articles explained sometimes dense topics in an understandable manner.
SEO-Driven Content
I worked directly with SEO specialists using the SEMRush tool to ensure articles ranked highly for targeted keywords. I was responsible for integrating keywords into content without sacrificing the authentic, readable tone that their brand represents.
Health Science Expertise
I offered my direct expertise on Heart Rate Variability that I acquired from studying this topic for my undergraduate thesis on the topic of mental health and HRV. I helped to generate topics that were relevant to their brand and target audience and that were also trending in the space at the time. These included topics such as breathwork, mindfulness, active rest, vagal tone, and more.
