In my role with Rocket Lawyer, I worked in a fast-paced, collaborative setting where I was responsible for writing clear, confident, and conversion-driven content across key sales pages for the company’s core legal services. This included helping business owners navigate entity formation and management—such as LLCs, S-corps, and C-corps—by translating complex legal concepts into user-friendly copy that aligned with Rocket Lawyer’s brand voice and values.
My work required a strong understanding of business formation, in-depth research, and the ability to distill legal guidelines and internal resources into compelling messaging tailored to a small and midsize business audience. I also contributed to landing pages, email copy, and marketing initiatives supporting Rocket Lawyer Enterprise—helping shape the brand’s voice for larger business customers while emphasizing the value of their scalable legal solutions.
responsibilities
I played a key role in crafting high-impact messaging for Rocket Lawyer’s primary sales and service pages, including LLC, S-corp, and C-corp formation offerings. Every line of copy was carefully written to reflect Rocket Lawyer’s trusted, approachable brand voice while also driving clarity and conversions. I focused on making legal processes feel accessible and achievable, using language that empowered business owners to move forward with confidence. My copy helped reinforce Rocket Lawyer’s value proposition while also showcasing how their tools simplify complex legal decisions.
Copywriting: Elevating Brand Voice Across Core Legal Pages
Research: Translating Legal and Business Concepts into Clear Value Propositions
Each project began with thorough research into business formation regulations, customer pain points, and competitive positioning. I regularly synthesized information from internal resources, legal documentation, and subject matter experts to ensure all copy was accurate, compliant, and strategically positioned. This deep-dive approach allowed me to write content that was informative and aligned with Rocket Lawyer’s brand mission—to make the legal services simple and affordable for everyone.
Collaboration: Aligning with a Larger Enterprise Team and Market Strategy
Working within Rocket Lawyer’s broader enterprise content and marketing team, I ensured that every piece of copy supported the company’s strategic positioning in the legal tech space. This meant staying tightly aligned with established brand guidelines, legal compliance standards, and evolving business goals. I contributed to collaborative content reviews, cross-functional planning, and competitor research—helping the team better understand market trends, customer expectations, and opportunities for differentiation. My ability to synthesize these insights allowed me to bring fresh perspective to the content while still honoring Rocket Lawyer’s trusted voice and long-term vision.